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Emerging Trends in Online Advertising
The success of online advertising can be attributed to the rapid growth of the number of internet users around the world. To date, over 1 billion people use the internet. Thus, online advertising will...
View ArticleGender Demographic Targeting in Sponsored Search
The effectiveness of shopping online continues to be realized at a tremendous rate, and many offline businesses now see to it that they expand their reach to the online world. In fact, the growth of...
View ArticleEmpirical Effects of Contextual Match Advertising for Online News
This is the summary of an article by Hyo-Jung Oh, Changki Lee, and Chung-Hee Lee. You can get the pdf of the behavioral targeting article here: Analysis of the Empirical Effects of Contextual Match...
View Article
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